The visual appeal is always a vital
factor to be considered, be it a website, a blog or any content being posted on
any of the social platforms or anywhere else on the web. It’s a fact that there
lies an entire space of readers, who keep searching for relevant content on
various subjects. While these readers emphasize reading the relevant details
provided in the content piece, at the same time their brains create an
impression of the visual appeal of the content within a fraction of seconds.
Yes, the content matters, but the visual appeal matters even more.
Did you know, 90% of the
information that our brains consume is visual in nature. This serves as an
evidence of how crucial it is to maintain the visual appeal of content.
Besides, below are some key factors that withstand the idea of adding visual
value to the content.
Why is the visual content important?
Visual communication
is quick:
The written communication definitely holds its own value,
but at the same time it cannot be denied that a visual information works
faster. As per a study, a visual detail is processed 60,000 times faster than
the textual information by the brain.
Creates better impact:
Another fact found in a study states that 40% of the people
respond better to visual information than text. Besides, studies also quote
that our brains remember only 20% of the information read. Thus, it’s always
found better to improve the visual appeal of a content.
Build brand
reputation with visual impact:
Many of you readers at this point would be wondering how the
visual appeal of the content posted by a company would help it improve its
reputation or brand value. But, it’s found by the industry experts that the
content you share defines your personality too and this works for a company’s
brand image too. The kind of visuals you create to put across a detail or
information creates an image of the brand in the viewer’s mind.
Story telling becomes
easier with graphics:
Most of you would agree that visual content communicates
better and faster, but the visuals even help narrating stories. Besides, it’s
found that it takes only 2.6 seconds for a user’s eyes to land on the most
influential area of a website to form the first impression. Thus, it becomes
important to bring the reader’s attention an important detail with the help of
graphics.
All the above detailed factors define the significance of
including visually appealing content on to a website or any other communication
to make an impact. Besides, the visuals are always found to be more powerful
than the written text to connect with the target audience.
Besides, you should also make notes of how to make impactful
visual content:
·
Use catchy images that no reader can afford to
ignore
·
Embed videos from You Tube or other sources to
communicate it better
·
Wherever needed, make use of screenshots
·
Make use of graphics to put across the key
points of the post
·
If possible, try to create humor by creating
comic strips
Only a few web design company Bangalore like us would have
dedicated graphic designers to add value to every content, which is to be
posted. In such a case, anyone in your marketing team could put some effort
into finding relevant images. This task becomes easier with the availability of
image sources that provide images for free. Some of these are Wikimedia
commons, pixabay, gaderinge, and freemediagoo.com. However, before making use
of the images extracted from these sources, it is advisable to go through the
guidelines and restrictions stated associated with them.
